Custom software development for your business

Business systems, customer portals and the integrations between them, built and kept running by one team.

Custom software we build

From the systems a team runs on to the software its customers use.

  • Operations software

    The systems a business runs on behind the scenes.

    • ERP & operations software
    • CRM & sales software
    • Internal tools & admin panels
    • Dashboards & reporting tools
    • Workflow automation software
  • Customer-facing software

    What your customers sign in to, book through and buy from.

    • Customer portals
    • Booking & scheduling systems
    • E-commerce & marketplaces
    • SaaS platforms
  • Specialised software

    Software that joins your systems up, adds AI or holds sensitive data.

    • API development & integrations
    • AI-powered software
    • Secure software for regulated data

Custom software development services

From ERP and CRM systems to customer portals, SaaS platforms and AI tools: the twelve types of business software we build most often.

  1. Inventory

    Oak desk3Low

    Desk lamp48In stock

    Office chair12In stock

    01 / 12

    ERP & operations software

    Orders, inventory, purchasing and finance in one system your team runs on.

    • Orders and inventory
    • Purchasing
    • Finance
  2. HCHarbor Café€4,800Lead
    LCLinden & Co.€12,400Proposal
    ACAtlas Clinic€8,200Won
    02 / 12

    CRM & sales software

    Contacts, sales pipelines, quotes and follow-ups, shaped around how you sell.

    • Contacts
    • Sales pipelines
    • Quotes and follow-ups
  3. Requests

    MRExpense€340
    DWLeave12 – 14 Nov
    03 / 12

    Internal tools & admin panels

    Back-office software that replaces spreadsheets and copy and paste.

    • Back-office tools
    • Admin panels
    • In place of spreadsheets
  4. Revenue · This month

    €48.2k+12%

    04 / 12

    Dashboards & reporting tools

    Live business reporting from your own data, without exporting anything.

    • Live reporting
    • From your own data
    • Nothing to export
  5. LMYour orders

    #1042On its way

    #1038Delivered

    05 / 12

    Customer portals

    Accounts, orders, documents and support your customers sign in to.

    • Accounts
    • Orders and documents
    • Support
  6. November 2026

    MTWTFSS9101112131415
    10:3012:0015:30Book
    06 / 12

    Booking & scheduling systems

    Online booking for appointments, rooms, classes or deliveries.

    • Appointments
    • Rooms and classes
    • Deliveries
  7. TeamCurrent plan

    €49/ month

    Seats8 / 10

    07 / 12

    SaaS platforms

    Subscription software with plans, billing, teams and user roles.

    • Plans and billing
    • Teams
    • User roles
  8. €1294.8

    Add to cart

    €894.6

    08 / 12

    E-commerce & marketplaces

    Online stores and multi-vendor marketplaces, with payments built in.

    • Online stores
    • Multi-vendor marketplaces
    • Payments built in
  9. 09 / 12

    API development & integrations

    Payments, accounting and the tools you already use, joined up through APIs.

    • Payments
    • Accounting
    • The tools you already use
  10. Order paid
    Create invoice
    Notify warehouse
    10 / 12

    Workflow automation software

    Manual steps between systems replaced by flows that run themselves.

    • Steps between systems
    • Flows that run themselves
  11. Where is order #1042?

    It left the warehouse today and arrives on Thursday.

    OrdersShipping

    11 / 12

    AI-powered software

    Assistants, search and automation built on AI models, with guardrails.

    • Assistants
    • Search
    • Automation with guardrails
  12. HealthFinancePersonal

    12 / 12

    Secure software for regulated data

    Health, finance and personal data, with access control, encryption and audit trails.

    • Access control
    • Encryption
    • Audit trails

These are the kinds we build most often, not the limit. We also build inventory and warehouse systems, HR and payroll software, learning platforms, field service apps and any other software your business runs on, for web, mobile and desktop.

Our custom software development process

Five steps, from the scope to the first release and every release after it.

  1. 01Scope

    Your users, goals, systems and limits written down before anything is built.

  2. 02Plan

    Architecture, data model and flows agreed, with a clickable prototype and an estimate that names the dates.

  3. 03Build

    Built in milestones, each ending in a demo of the working software on a URL.

  4. 04Launch

    Deployed, your data migrated and your team trained, with the runbook handed over.

  5. 05Maintain

    Monitoring, fixes and updates, with new features planned one release at a time.

Secure, scalable custom software

Security and room to grow, built in from the first milestone.

  • Security built in

    Access, data and passwords handled to current security practice from the first milestone.

  • Tested before release

    Each release is tested before it reaches your users.

  • Roles and permissions

    Each person sees and changes only what their role allows.

  • Ready to grow

    Built so more users and more data don't mean a rewrite.

  • Monitoring when you want it

    Uptime and error alerts, set up when you want the software watched.

  • Built to be maintained

    Typed, reviewed code with its setup written down, so any team can pick it up.

Ways to start

Starting something new, or working with software you already have.

Something new

Software you already have

  • Audit what you have

    A review of your code, setup and costs, and a plain list of what to fix first.

  • Modernise it

    New features or a modern stack, one part at a time, without stopping the business.

  • Take a prototype to production

    A prototype, demo or stalled project made reliable, secure and ready for real users.

  • Hosting, maintenance & support

    Hosting, monitoring, updates and fixes for software in production, agreed with you.

Software development engagement models

Fixed price, time and materials or a dedicated development team, agreed in writing before anything starts.

  • Fixed price

    Per project

    For a scope you can write down.

    Price
    Agreed before work starts
    Changes
    Estimated, then added
    Best for
    MVPs and defined projects
  • Time and materials

    Per hour

    For a scope that will move as you learn.

    Price
    Billed for the time worked
    Changes
    Reprioritised at each milestone
    Best for
    Products still taking shape
  • Dedicated team

    Per week or month

    For ongoing work, run as part of your company.

    Price
    A weekly or monthly rate for the team
    Changes
    You set the priorities
    Best for
    Long-running products

Industries we build software for

Custom software development across industries: web, mobile and AI applications, built and security-audited by one team.

  • A modern hospital patient room in the evening, a made bed beside a patient monitor and an IV stand

    Healthcare & MedTech

    Healthcare and medical software development: patient portals, telemedicine apps, EHR integrations and clinical dashboards.

  • A phone showing a mobile banking app beside a black metal payment card on a stone table

    Fintech & Payments

    Fintech and payment app development: digital wallets, payment gateways, mobile banking apps and lending platforms.

  • A streetwear store with a wall of hoodies and jerseys, a lit sneaker wall and a terrazzo display of tees and caps

    Retail & Ecommerce

    Ecommerce development for online stores, mobile shopping apps, point-of-sale software and inventory management.

  • A brass luggage trolley with suitcases and a coat in a modern hotel lobby, beside the reception desk

    Travel & Hospitality

    Travel and hospitality software: booking engines, hotel management systems, travel apps and supplier integrations.

  • A robotic assembly line in a smart factory, with robot arms in glass cells and autonomous robots carrying parts

    AI & Automation

    AI development and AI automation: AI agents, chatbots, document processing and automated business workflows.

  • A software team's studio with a product roadmap of sticky notes on a whiteboard above a shared desk

    SaaS & Marketplaces

    SaaS and marketplace development: multi-tenant platforms, subscription billing, user roles and vendor payouts.

  • Parcels on a conveyor in a fulfilment warehouse, with tall pallet racking and a forklift behind

    Logistics & Supply Chain

    Logistics and supply chain software: fleet and warehouse management, route planning and shipment tracking.

  • A university library atrium with study tables, glass study rooms and a recording room beneath tiers of bookshelves

    Education & EdTech

    EdTech and education app development: learning management systems, e-learning platforms, virtual classrooms and assessments.

  • A secured glass door with a fingerprint reader beside a long data centre aisle of server racks

    Cybersecurity

    Cybersecurity software: identity and access management, SIEM dashboards and compliance tooling, plus security audits and penetration testing.

  • A newly built apartment's living room and kitchen at dusk, floor-to-ceiling windows onto residential towers and a tower crane

    Real Estate & PropTech

    Real estate and PropTech software development: property management systems, listing portals, agent CRMs and tenant apps.

  • A law firm's double-height library at dusk, a long walnut meeting table laid with a contract, a fountain pen and case binders

    Legal & LegalTech

    Legal software development: case and contract management, legal document management and eDiscovery tools.

  • An esports arena before a final, a fantasy battle map on the giant screen above two lit team desks and a silver cup on a plinth

    Gaming & Esports

    Gaming and esports software: game backends, multiplayer matchmaking, tournament platforms, player accounts and in-game payments.

We also build software for insurance (insurtech), government (govtech), energy and media. If your industry is not listed, we can still build for it.

Software we run in production

Three products of our own, built and kept running by the team that would build yours.

  • Retail · SaaS

    A point-of-sale system that keeps sales, stock and receipts together on till, tablet and phone.

    Screen capture, 1908 × 944
  • Travel

    A travel booking app whose AI assistant finds flights, hotels and trip ideas, through to a confirmed booking.

  • AI

    Silvia AI

    An AI assistant for customer support and sales that answers questions and guides buyers.

    Screen capture, 1908 × 944

Questions about custom software development

The ones teams ask before they commission software, answered plainly.

Ask your own
How much does custom software development cost?

It depends on what the software has to do, the platforms it runs on and the systems it connects to. After a first call you get a written estimate with the scope, the price and the dates — a fixed price, time and materials when the scope is still moving, or a dedicated team.

How long does it take?

It depends on the scope. The estimate names the dates, and the work ships in stages, so working software arrives long before the last one.

Why custom software instead of an off-the-shelf tool?

When a tool makes your team work around it, or cannot connect to the rest of your systems. Custom software fits the way you work, connects to what you already use and is yours to change.

Can it work with the systems we already use?

Yes. It connects to your existing tools through their APIs — payments, accounting, CRM, email — so data moves between them without being typed twice.

Can you modernise our existing software?

Yes. We move it onto a modern stack one part at a time, so the business keeps running while each part is replaced.

Can you take over a project another team started?

Yes. We review the code first and tell you plainly what we find, then stabilise it and finish it.

Can we start with an MVP?

Yes. A first version with the features that matter most, built to be extended rather than rewritten when it grows.

Do you build software for sensitive or regulated data?

Yes — health, finance and personal data. Access control, audit trails and the compliance work are part of the build, not added after it.

Who owns the code?

Usually you do: for client work, the code, the data and the accounts are in your company's name, as set out in our agreement, and documented so any team can take it on.

What happens after launch?

The team that built it supports it. Fixes to the agreed work are included for 4 to 12 weeks after launch; after that, fixes, updates and new features are on terms agreed before launch.

Describe your project. Get an estimate.